A couple of months ago I was contacted by Green Meadows Beef to look at doing some food photography for their website (click here) and marketing. They have a particular look with their website (which I love btw) and so we put together some ideas of images that complimented their website and showed off their meat. They’re a new company, I think they started mid-end of last year, but definitely not new to their game! There’s two generations of working with cattle in here(maybe more?), not only that, but what stood out for me is their love of working with cattle. The little things.. it’s always those little things that count you know, like the respect for the cattle all the way through the process to get the end result. I wouldn’t say the cattle were treated like kings, it’s not like you can give them a big couch, but they sure are looked after very particularly so that the end product is the best it can possibly be.. which is export quality beef available to the local(Nationally) market. And it is. It’s superbly mouthwatering to be honest! More on that later…Back to the shoot- So we really wanted to show the depth of the farm in the images, rather than put it together with meaningless things that look good, we added a little history in there. What better place to do this than on the family farm where the boys grew up and the cattle is grazed? We spent a day out there pulling things into the images that have been used over the years, all small parts of what has made up their history, pieces of timber that were part of a fence, a fence strainer that has been used over the years to keep the fences tight, that kind of thing. While out there and working through the day obviously a bit of banter goes down, a few stories to keep the day going etc, all of which just nailed down my initial thoughts of how much these guys love what they do and have a real deep respect for a good steak and want to share it with the world. I grew up on a farm, and yet in a few hours I learnt so much about little things that make a difference. It’s that last 10%, those little things that others pass on, that makes a huge difference no matter what you do, and that last 10% is there set in stone on this farm.
So, mouthwatering… yes indeed!! When my wife and I worked on 7star Cruise ships we were spoilt with awesome beef, since being home we haven’t eaten much beef, until we tasted some Green Meadows Beef. Now this is where we get our beef from.. sausages, mince, steaks, the lot. Not because I photographed for them, but because their beef is hands down the best we’ve tasted since being on ships.
So if you like a good steak, do yourself a favour and go and check them out. There’s one other little bonus attached to their beef too… it tastes so good your guests will think you’re a darn good cook!
Heres their website, go order some: www.greenmeadowsbeef.co.nz